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Pardot Implementation Guide

Pardot Implementation Guide

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PLAN YOUR ACCOUNT ENGAGEMENT IMPLEMENTATION

ENGAGEMENT BUSINESS UNIT

Install the AppExchange Application for Account Engagement
Enable Account Engagement in Salesforce

SET UP SALESFORCE USER SYNC

User Sync Basics
Identify or Create Users in Salesforce
Assign Salesforce Users to Account Engagement
Transfer User Management to Salesforce

SET UP THE ACCOUNT ENGAGEMENT LIGHTNING APP

Give Users Access to the Account Engagement Lightning App

TRACK PROSPECT ENGAGEMENT IN SALESFORCE

Add the Matched Leads Lightning Component
Comparison of Engagement History Features

MAP ACCOUNT ENGAGEMENT AND SALESFORCE FIELDS

MANAGE AND UNPAUSE THE SALESFORCE CONNECTOR

ADD A TRACKER DOMAIN IN ACCOUNT ENGAGEMENT

IMPLEMENT TRACKING CODE

ADD AND VERIFY A DOMAIN FOR EMAIL SENDING

EMAIL

NEXT STEPS

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