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Last updated January

Copyright Salesforce Inc All rights reserved Salesforce is a registered trademark of Salesforce Inc as are other

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CONTENTS

USING CROSSCLOUD PRODUCTS WITH MARKETING CLOUD

ENGAGEMENT

Distributed Marketing
Marketing Cloud Connect

INDEX

USING CROSSCLOUD PRODUCTS WITH MARKETING

CLOUD ENGAGEMENT

Create a unified customer relationship by combining the marketing capabilities of Marketing Cloud Engagement with Salesforce CRM

Distributed Marketing
Distributed Marketing from Salesforce bridges the gap between corporate marketing employees channel partners and your brand
to deliver consistent experiences across corporate marketing and partner networks Corporate marketers build and share onbrand
collaborative content in Marketing Cloud Distributed teams of advisors partners and more can view personalize and send this

content directly from CRM experiences such as Sales Service Financial Services or Experience Cloud

Marketing Cloud Connect
Marketing Cloud Connect combines the digital marketing capabilities of Marketing Cloud with the data management segmentation
and campaign management tools in Salesforce Create unitary customer relationships with more datadriven personalized
conversations and the ability to automate the customer journey With Marketing Cloud Connect access powerful Marketing Cloud
tools directly within Sales or Service Clouds Ensure a consistent branding and messaging experience while engaging customers in
relevant conversations and ultimately driving more leads into Salesforce

Distributed Marketing
Distributed Marketing from Salesforce bridges the gap between corporate marketing employees channel partners and your brand to
deliver consistent experiences across corporate marketing and partner networks Corporate marketers build and share onbrand
collaborative content in Marketing Cloud Distributed teams of advisors partners and more can view personalize and send this content

directly from CRM experiences such as Sales Service Financial Services or Experience Cloud

Distributed Marketing provides a managed package that is installed in your CRM environment You can install Distributed Marketing

content blocks in your Marketing Cloud environment to easily enable powerful content collaboration All sends use the power of Marketing
Cloud to help teams of all sizes engage with their books of business reliably and at scale
As a marketer with Distributed Marketing
Enable your teams to engage with their book of business at scale with onbrand content

Create moments of collaboration within email or SMS messages

Maintain brand and legal compliance with automated and manual approval processes
As an advisor partner or dealer with Distributed Marketing
Send a personalized email to contacts leads or person accounts
To send messages to groups of clients at once use easy segmentation tools like list views
Send multiple messages over time without worrying about managing the touchpoint cadence
Note All documentation is based on the latest Distributed Marketing managed package

Requirements for Distributed Marketing
Before installing Distributed Marketing review the required products licenses and permissions to help determine if you can use
Distributed Marketing in your environment Within Distributed Marketing certain features require complementary Salesforce products
Requirements are noted in the features setup instructions

Using CrossCloud Products with Marketing Cloud
Engagement

Requirements for Distributed Marketing

Get Started with Distributed Marketing
You saw the demos and identified compelling use cases that enable your advisors partners dealers and others to inform market
and sell to their customers at scale Now its time to start setting up Distributed Marketing Use these guided setups to quickly
activate new workflows for your teams
Installation Overview
Follow these steps to complete the initial installation and configuration of the Distributed Marketing managed package in your Sales
Service Financial Services or Experience Cloud org and Distributed Marketing content block package in your Marketing Cloud
account To complete configuration in your Sales Service Financial Services or Experience Cloud you must be able to install the
managed package assign permission sets and complete postinstallation authentication setup To complete configuration in
Marketing Cloud you must have access to administrative privileges and be able to install packages
Distributed Marketing Setup
Distributed Marketing uses Marketing Cloud journeys and Salesforce campaigns inside the Sales Service Financial Services and
Experience Clouds After installing the managed package and configuring authentication set up Distributed Marketing by creating
an entry event data extension profile attributes content sender profile and journey Then customize the Campaign page layout
for Distributed Marketing
Manage Settings

Distributed Marketing allows you to enhance your CRM with Marketing Cloud content to send relevant onbrand content at every

touchpoint With administrator access typically granted to marketers connect a Marketing Cloud journey to a campaign enable
Quick Send and customize Distributed Marketing to fit your needs
Distributed Marketing Content
Distributed Marketing allows you to extend powerful and dynamic content to distributed teams You can also use it to allow those
teams to interact with that content safely and efficiently
Enhance Distributed Marketing
Enhance Distributed Marketing functionality to fit your companys needs To extend the message personalization flow create custom
personalization interactions Extend the Distributed Marketing payload to include more data for journey decisions content
personalization and more
Use Distributed Marketing
Distributed Marketing provides tools workflows and experiences that help you better serve and engage your entire book of business

Requirements for Distributed Marketing
Before installing Distributed Marketing review the required products licenses and permissions to help determine if you can use Distributed
Marketing in your environment Within Distributed Marketing certain features require complementary Salesforce products Requirements
are noted in the features setup instructions
Distributed Marketing requires the following products
Salesforce Marketing Cloud with Journey Builder enabled The documentation refers to this product as Marketing Cloud
Salesforce Sales Service Experience or Industry Clouds with access to the appropriate objects features and capacities including

access to contacts leads accounts campaigns flows and content The documentation refers to this product as CRM

Salesforce Connect with the ability to connect to one external data source One license including the ability to connect to one
external data source is included with Distributed Marketing This license is used exclusively by the Distributed Marketing application

Note Any data submitted to the Salesforce Connect Service is cached on SFDC infrastructure temporarily and isnt considered

Customer Data as defined in the Agreement However I for that temporary period during which data is cached on the

Salesforce infrastructure such cached data is considered Customer Confidential Information and the physical and logical
protections for such data is the same as those protections applicable to Customer Data submitted to the Salesforce Services

Using CrossCloud Products with Marketing Cloud
Engagement

Requirements for Distributed Marketing

and II in the event such data is electronically imported to and stored in the Salesforce Services and to the extent such data

isnt Content or NonSFDC Applications such data is Customer Data

Optionally Marketing Cloud Connect Users need this product to view engagement metrics such as Email Open in CRM and to

enable more advanced Journey Builder features such as Sales and Service Cloud activities

Optionally MobileConnect Users need this product to send SMS messages through Distributed Marketing

Note SMS messages can be sent to individuals who opted into receiving mobile messages Customers must manage optins

outside of the Distributed Marketing application For example with email mobile or web optin templates Consult independent
legal counsel for guidance on applicable legal and industry requirements for managing optin The Mobile Messaging Product

Special Terms PST apply to SMS messages sent through Distributed Marketing

Optionally SSL Customers using a private domain need SSL to use the Distributed Marketing Image Block which supports HTTPS

images exclusively
Distributed Marketing uses an authenticated Marketing Cloud system user to make Marketing Cloud content accessible and sendable

from the CRM experience The solution which can expose content from up to unique Marketing Cloud business units requires one

unique user per business unit Also the business unit must be the unique users default business unit This user is referred to as the
Marketing Cloud system user in this documentation We recommend that this user is a dedicated system user not a user shared by an
employee
Each unique Marketing Cloud system user requires the following Marketing Cloud permissions
Content Builder Assets

View Subscriber Preview

Content Builder Folders

View

Email Subscribers Subscriber

Create View Update

Email Subscribers Data Extension

Create View Update Delete Manage Data

Email Content Email

Preview View

Interaction Studio

Access

Journey Builder

Access View

Note A Marketing Cloud license isnt required for every Distributed Marketing user Marketing Cloud licenses are only required

for Distributed Marketing Cloud system users Content Builder Assets Subscriber Preview is only for customers using SMS

When authenticated with a Marketing Cloud business unit Distributed Marketing uses named credentials to manage token access
throughout the solution Authenticated calls execute in the context of the authenticating user which is found on the Execute As

field on the named credentials associated Auth Provider The authenticating user in CRM must be an active user and have the

following CRM permissions

To configure account authentication

DMAdministrator License permission set Administrator
permission mcdm namespace Manage Auth Providers
Modify All Data and Customize Application

To maintain an active integration

Custom Application

Distributed Marketing is available in these Salesforce products and experiences

Using CrossCloud Products with Marketing Cloud
Engagement

Requirements for Distributed Marketing

Salesforce Product Cloud

Whats Supported

Marketing required

E

Sales

Professional Enterprise Unlimited

Service

Professional Enterprise Unlimited

Experience

Partner Experience member Partner Experience Login Lightning
External Apps Plus

Industries

Financial Services Professional Enterprise Unlimited

Note

Distributed Marketing requires SOAP APIs To enable Distributed Marketing support in Sales or Service Cloud Professional

Edition purchase SOAP API separately

Distributed Marketing doesnt support users with External Identity External Apps Commerce Portal Lightning External Apps
Experience Cloud Authenticated Sites and Service Cloud Portal licenses Your org must have at least one Partner Experience
or Partner Experience login license provisioned to install Distributed Marketing

Distributed Marketing supports Marketing Cloud environments using tokenized sending and Field Level Encryption FLE with

some considerations and limitations

Distributed Marketing supports CRM environments using SHIELD with some considerations and limitations

CRM Experience

Supported

Salesforce Classic Aloha

No

Lightning Experience LEX

Yes

Note Distributed Marketing uses custom components
Review the following scale considerations for using Distributed Marketing Because the efficiency and scalability of a customers org is
mostly a function of their use cases design decisions and implementation scale considerations include your mileage may vary Certain
workflows can have workflowspecific scale limitations If your org is heavily customized testing in a Sandbox environment is recommended
especially if your org is heavily customized
Governor Limits Distributed Marketing is a managed package The product is subject to governor limits Learn more
Journey Builder Limitations Distributed Marketing sends through Journey Builder and is subject to Journey Builders throughput and
scale considerations Learn more
Users Per Org Distributed Marketing doesnt support more than users with Distributed Marketing Standard or Admin permissions
in a single organization
Concurrent Users In an environment with little to no customizations Distributed Marketing doesnt impact concurrent users However
customers can experience concurrency issues when adding or removing members from a campaign Customers can also encounter
issues after customizing the platform using custom rollup summary fields and triggers which update builtin rollup summary fields For
example the campaign member status field on the campaign object After a customer customizes the platform we recommend that
they perform their own performance testing to understand if their customizations imposed more limits outside of the use of Distributed
Marketing

Using CrossCloud Products with Marketing Cloud
Engagement

Requirements for Distributed Marketing

Send Volume We recommend that customers with custom rollup summary fields send no more than messages per campaign per
minute Rollup summary fields lock the parent campaign record and can cause failures due to rowlocking This limit applies to all
campaign send types
Understand the total number of messages your users plan to send If you think the number of sends could exceed sends per
minute or per hour contact the account team to ensure that your account is provisioned for success This volume is rarely seen
One send equates to an injection onto the journey The number of messages on a campaign doesnt have an impact
Distributed Marketing supports these Journey Builder message activities
Message Activity

Available Workflows

Preview Support

Collaboration Support

Email

Campaign Send Quick Send

Yes

Yes

SMS

Campaign Send Quick Send

Yes

Yes

Push Notification

Campaign Send

No

No

Inapp Message

Campaign Send

No

No

LINE Message

Campaign Send

No

No

Inbox Message

Campaign Send

No

No

Custom Activities

Campaign Send

No

No

Note
All Distributed Marketing sending occurs through Journey Builder
If a message activity supports preview users can view the activity and its message content through the Distributed Marketing
experience
If a message activity supports collaboration users can optionally interact with the message content through the Distributed
Marketing experience

The SMS message activity requires MobileConnect

Distributed Marketing supports sending to these CRM objects

Object Records

Supported

Contacts

Yes

Leads

Yes

Person Accounts

Yes with some workflow considerations

Custom Objects

No

Distributed Marketing requires these CRM objects and features

Objects Features

Type

Contact

Standard Object

Lead

Standard Object

Notes

Using CrossCloud Products with Marketing Cloud
Engagement

Objects Features

Type

Account

Standard Object

Campaign

Standard Object

ContentDocument Content

Standard Object

Flow

Feature

Integration via SOAP APIs

Feature

Salesforce Connect

Feature

Get Started with Distributed Marketing

Notes

The ability to connect to one external data source is
included with Distributed Marketing

Note While all these objects and features are required to install the solution individual features can be used at your discretion
Most features are enabled through Distributed Marketing Administration a permission set or a combination of both Features are
available in all supported Salesforce Products Clouds unless otherwise indicated
Distributed Marketing supports these languages
Experience

Supported

CRM Experience managed package

English German Spanish Mexican Spanish French Italian
Japanese Brazilian Portuguese

Marketing Cloud Experience

English German Spanish French Canadian French Italian
Japanese Brazilian Portuguese Latin American Spanish

SEE ALSO

Distributed Marketing
Salesforce Pricing

Get Started with Distributed Marketing
You saw the demos and identified compelling use cases that enable your advisors partners dealers and others to inform market and
sell to their customers at scale Now its time to start setting up Distributed Marketing Use these guided setups to quickly activate new
workflows for your teams

Before We Begin
Distributed Marketing is a set of tools workflows and experiences that allow users to view interact with and send best practice Salesforce

Marketing Cloud content from within their CRM experience such as Sales Cloud Service Cloud Financial Services Cloud or Experience

Cloud It helps your users easily engage with their books of business individually or in segments Before you start you can learn more
about the product by taking the Getting Started with Distributed Marketing trail

Tip Where you see CRM were referring to any supported CRM experience such as Sales Service Financial Services or Experience

Clouds Review Distributed Marketing requirements to ensure that you have the required objects and features within your

environment Where you see MC were referring to Salesforce Marketing Cloud To use any Distributed Marketing feature you and

your users need the appropriate permissions which are listed on each help topic

Using CrossCloud Products with Marketing Cloud
Engagement

Get Started with Distributed Marketing

Guided Setup Install and Configure Distributed Marketing
Before rolling out Distributed Marketing we suggest having an internal alignment meeting to review tasks and determine a timeline

and rollout strategy This meeting typically involves stakeholders from corporate marketing IT and your business users such as Sales

or Partner Management Distributed Marketing installation is a multistep process that has you work in your Salesforce Marketing

Cloud and CRM environments Some instances require you to work with multiple individuals in your organization who have

administrative permissions in both environments The environment youre working in is indicated on each task
Guided Setup Distributed Marketing Quick Send
Use this guide to set up Quick Send workflows in Distributed Marketing
Guided Setup Campaign Send
Use this guide to set up the Campaign Send workflow in Distributed Marketing
Guided Setup Distributed Marketing for Experience Cloud
In general you can use the standard Distributed Marketing help and training documentation to set up configure and use Distributed
Marketing However use this guide when setting up Distributed Marketing in Experience Builder instead of Lightning App Builder

SEE ALSO

Installation Overview

Guided Setup Install and Configure Distributed Marketing
Before rolling out Distributed Marketing we suggest having an internal alignment meeting to review tasks and determine a timeline

and rollout strategy This meeting typically involves stakeholders from corporate marketing IT and your business users such as Sales or

Partner Management Distributed Marketing installation is a multistep process that has you work in your Salesforce Marketing Cloud

and CRM environments Some instances require you to work with multiple individuals in your organization who have administrative

permissions in both environments The environment youre working in is indicated on each task
Install Distributed Marketing

Install Distributed Marketing in your Salesforce CRM and Marketing Cloud environments

Install the Distributed Marketing Managed Package CRM

Assign administrator feature licenses to yourself CRM

Tip Your administrator can assign DM Administrator or DM Standard feature licenses to other users now or wait until

Distributed Marketing is fully set up and tested

Install Distributed Marketing Content Blocks MC

Tip Distributed Marketing content blocks allow your business users to edit content If editing content doesnt fit into your
business strategy you can skip this step
Create a Sender Profile

Now create a sender profile on page A sender profile specifies the From information for a send and contains the name and address

that the message appears to be from in the subscribers email client By default Distributed Marketing sends messages on behalf of the
user who hits the Send button the running user You can support more complex sending options using custom sender profiles
Complete the Connection
Finally follow these steps to complete the connection Distributed Marketing allows you to share content from up to Marketing

Cloud business units regardless of the Marketing Cloud account in a single CRM organization To make content in a specific business

unit available simply add it to Distributed Marketing and log in to create and validate the connection

Add a Business Unit on page to your organization CRM

Using CrossCloud Products with Marketing Cloud
Engagement

Get Started with Distributed Marketing

Share the Business Units on page CRM

Tip Your administrator can optionally manage access to a business units content using sharing rules

Guided Setup Distributed Marketing Quick Send
Use this guide to set up Quick Send workflows in Distributed Marketing
What Is a Quick Send

Quick Sends allow users to send a single personalized email or SMS message to a part of their book of business including Quick Send

messages are like opening an email inbox and typing an email or opening your messaging app and sending a text The difference is
that Quick Send messages are more powerful because every send has the power of Marketing Clouds Journey Builder behind it

A single contact lead or person account from different contexts such as individual records opportunities and Quick Send message

records
Up to individuals at a time from a list view
Up to individuals at a time from the Quick Send message record
What kind of messages can you send using Quick Send The possibilities are endless but some examples include
Personalized ecards for birthdays or holidays
Empathetic notes after a world event like a natural disaster
Thankyou messages after a customer meeting
Instructions for a timesensitive issue
Promotions or offers you want to give to one customer
Follow up emails on a specific topic
You can learn more about Quick Send messages here on page
Your Setup Tasks
Tip If you havent installed and set up Distributed Marketing first check out Guided Setup Install and Set up Distributed Marketing

A unique Marketing Cloud Journey powers every Distributed Marketing Quick Send message and includes the same ingredients

An email or SMS message activity

A sender profile for email messages

A data extension for the journeys API entry source

Create the individual ingredients in any order you prefer and combine them together in a journey Then share that journey with your
users in some or all of the Quick Send workflows If one workflow doesnt fit your business strategy skip that task You can use sharing
rules to control what content individual users can see and send
Set Up a Journey for Quick Send Message
Create Content for Distributed Marketing

Content is the first ingredient Create an email or SMS message in Journey Builder for any content you want to give your users You

can also create emails in Content Builder directly
When creating emails for Distributed Marketing remember to include the necessary sections to remain legally compliant in your
region such as the ability to unsubscribe All messages sent through Distributed Marketing are considered Commercial You can
use Distributed Marketings collaborative content to allow users to edit content or skip this option if editing doesnt fit your content
or business strategy

Using CrossCloud Products with Marketing Cloud
Engagement

Get Started with Distributed Marketing

When creating SMS messages for Distributed Marketing recipients must be opted into their country code before users can send

You can use AMPscript to let users write their own SMS messages or you can provide prewritten messages instead

A user with access to create and modify content in Marketing Cloud completes these steps

a Create an email or SMS message Optionally include Distributed Marketing content blocks or AMPscript to enable custom SMS

messages on page MC

Tip You can include Distributed Marketing content blocks alongside any other content blocks
b Save the content

Distributed Marketing content is just like commercial Marketing Cloud content for CANSPAM or equivalent requirements

Create an Entry Event Data Extension
The entry event data extension is the second ingredient Distributed Marketing uses Marketing Cloud data extensions to store
information about the send like who sends it and who receives it Create a data extension for any message you want to send with
Distributed Marketing

A user with access to Contact Builder and Journey Builder in Marketing Cloud completes this step

a Create a data extension on page for the quick send message MC

Tip After you create a data extension for Distributed Marketing you can quickly create ones by selecting Create from
Existing instead of Create from New
Create a Journey for a Quick Send Message
Distributed Marketing uses Journey Builders sending engine to send

A user with access to Journey Builder in Marketing Cloud completes these steps We recommend creating a unique journey for each

Quick Send
a Create a journey for quick send messages on page

Tip For a journey to be available for Quick Send reentry must be allowed and a single Email or SMS message activity

can be used but you can use multiple nonmessage activities and flow controls
Set Up Quick Send Workflows
Set up one or more Quick Send workflows to let your users send a oneoff message from throughout the platform If one of the workflows
doesnt fit into your business strategy you can skip that task
Tip When you add content in Distributed Marketing Administration the content appears in all enabled Quick Send workflows
When setting up a workflow think about how you want to control who can see the component Anyone without access receives a
friendly message telling them such but you can avoid this notification by setting component visibility
Set up Quick Send from a Contact Lead or Person Account
Add a Quick Send component on page to your contact lead or person account page layouts to let a user send a single message
from the recipients message Quick Send can only be added to the account layout if youre using person accounts
Set up Quick Send from a List View
Enable users to send messages to up to individuals at once using List Views To set up Quick Send to a List View add the Send
Quick Email custom button on page to the Contact Lead or Person Account List View Search Layout in Lightning App Builder
Quick Send to a List View isnt supported in Experience Cloud

Using CrossCloud Products with Marketing Cloud
Engagement

Get Started with Distributed Marketing

Set up Quick Send from a Case
Add the Quick Send component on page to a Case page layout to allow a user to send a single message to an individual associated
with the case from the case record
Set up Quick Send from an Opportunity
Add a Quick Send component on page to an Opportunity page layout to allow a user to send a single message to an individual
associated with the opportunity from the opportunity record
Set up Quick Send from a Quick Send Message Record
Set up Quick Send from the message record on page to allow users to send a single message to an individual or bulk send to
up to individuals at once
Share Content with Quick Send
You enabled the Quick Send workflows and created the content that makes sense for your users Now its time to share that content
Enable the journeys you want available in Distributed Marketing Administration Then define sharing rules to allow users to see and send
specific messages
Tip After you enable a journey for Quick Send the message is available in any of the Quick Send workflows you set up If you
applied sharing rules users only see the individual Quick Send messages shared with them Otherwise Quick Send messages
default to public view
Add or remove the journeys from Quick Send in Distributed Marketing Administration
In Setup create and apply sharing rules for the Quick Send Journeys object
Set up a Content Marketplace for Quick Send Create list views of Quick Send messages Then create content marketplaces on page
to help users discover content they can access
Example
Youre a financial institution offering banking insurance and retirement solutions You have about assets that are categorized into
Banking Quick Sends
Insurance Quick Sends
Retirement Quick Sends
These marketplace categories give administrators and other users the ability to group content in useful ways to help with content
discovery
Lets say you set up sharing rules so bankers only see Quick Sends that have a custom field Category Banking Its likely that the
category has dozens if not hundreds of different emails including some related to holidays taxes different account types and investment
options Giving the bankers a large content list means that they have to search through everything to find the right content using just
the Quick Send name Thats what currently happens on the Quick Send component for the contact record
To help the bankers marketplaces also called list views can be created for each of the categories and then shared So if one of the
bankers speaks with someone about investment opportunities the banker can quickly find the Investment Opts Assets custom list
view and see the investmentrelated emails rather than the other noninvestmentrelated emails

Guided Setup Campaign Send
Use this guide to set up the Campaign Send workflow in Distributed Marketing
What Is Campaign Send

Using CrossCloud Products with Marketing Cloud
Engagement

Get Started with Distributed Marketing

Campaign sends allow users to add contacts leads or person accounts to single or multistep journeys These journeys can be simple

linear drip campaigns engagements with engagement splits AI and more Most messages can also be personalized for specific individuals

or groups of people
What kind of messages can you send using Campaign Send The possibilities are endless but some examples include

A welcome series to onboard a new customer

An event management campaign to help drive attendance and follow up after the event

A selling campaign to help reach the most individuals based on their channel preference and engagement

Your Setup Tasks
Tip If you havent installed and set up Distributed Marketing first check out Guided Setup Install and Set up Distributed Marketing

A unique Marketing Cloud Journey powers every Distributed Marketing Campaign Send and includes the same ingredients

A message

A sender profile

An entry event data extension
Create the individual ingredients in any order you prefer and combine them in a journey Then share that journey with your users using
the standard Salesforce Campaign object or campaign marketplaces If you manage multiple brands or have different tiers of users you
can use sharing rules to control what content users can see and send
When thinking about your campaign creation strategy here are a few things to keep in mind

A single journey can power multiple campaigns but a single campaign can only be powered by one journey

You can have all your users access the same campaign or you can create a unique campaign for each user or team Both approaches
have pros and cons that depend on how you want to use campaigns and which of the powerful outofthebox tools such as
campaign influence that you use Your organizational structure is also a factor We suggest creating a unique campaign for each
user and using campaign hierarchy to relate them all together You can decide on these options on a campaignbycampaign basis
Regardless users can only use Distributed Marketing to message individuals they have access to
Create Content for Distributed Marketing

Create an email or SMS message that you want to let your business users send This process is the same way you create content for

any Distributed Marketing send

a Create an SMS message in Mobile Connect or an email in Content Builder with Distributed Marketing content blocks MC

b Save the content

Distributed Marketing emails are like Marketing Cloud content for CANSPAM or equivalent requirements

Create an Entry Event Data Extension
The entry event data extension is the second step Distributed Marketing uses Marketing Cloud data extensions to store information
about the send such as who sends it and who is receives it Complete this step for any message you want to send with Distributed
Marketing

Create a data extension for the Quick Send message MC

Create the Journey for the Campaign Send
Distributed Marketing uses Journey Builders sending engine For more information about the steps in this section see Create a
Marketing Cloud Journey

A user with access to Journey Builder in Marketing Cloud completes these steps

a Create a journey for this Quick Send