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Mc Data Management And Analytics

Mc Data Management And Analytics

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Marketing Cloud Data
Management and Analytics
Salesforce Spring

salesforcedocs
Last updated January

Copyright Salesforce Inc All rights reserved Salesforce is a registered trademark of Salesforce Inc as are other

names and marks Other marks appearing herein may be trademarks of their respective owners

CONTENTS

EINSTEIN AND ANALYTICS IN MARKETING CLOUD ENGAGEMENT

Analytics Builder
Collect Tracking Code
Intelligence Reports for Engagement
Google Analytics Integration for Marketing Cloud
Use Einstein to Improve Your Marketing Efforts
Salesforce Audience Studio and Data Studio

INDEX

EINSTEIN AND ANALYTICS IN MARKETING CLOUD

ENGAGEMENT

Gain deep insights into the behaviors and interests of your contacts across channels The insights provided in Marketing Cloud Engagement
help you set marketing goals and refine customer journeys
Analytics Builder
Analytics Builder enables you to gain deep insights into the behaviors and interests of your contacts across channels Use these
insights to set marketing goals and refine customer journeys
Collect Tracking Code
Collect Tracking Code is a JavaScript snippet you can use to capture data about known contacts and unknown visitor behavior You
can use this data to enhance Contact profiles and optimize customer journeys across channels through predictive and personalized
recommendations You can also update product and content catalog details in real time or to track emaildriven revenue
Intelligence Reports for Engagement
Use Intelligence Reports for Engagement to generate view and share a detailed analysis of your email push and journey
campaignlevel data Intelligence Reports for Engagement Advanced which is available for an additional cost includes more features
functionality and analytics Intelligence Reports on Hyperforce supports email and push channels
Google Analytics Integration for Marketing Cloud
Integrate Google Analytics with Marketing Cloud to use Google Analytics capabilities to track and analyze journey activity You can
also view the resulting metrics directly in Marketing Cloud Googles native authentication creates a secure link between your
Marketing Cloud instance and your Google Analytics account
Use Einstein to Improve Your Marketing Efforts

AI for Marketing provides insights and data to inform the content and timing of your marketing activities Use powerful Einstein

features to understand the engagement and behaviors of your customers so you can personalize every interaction that you create
in Marketing Cloud Engagement
Salesforce Audience Studio and Data Studio
View Salesforce Audience Studio and Data Studio documentation

Analytics Builder
Analytics Builder enables you to gain deep insights into the behaviors and interests of your contacts across channels Use these insights
to set marketing goals and refine customer journeys
With Analytics Builder you can
Measure engagement and performance of your email campaigns
Configure dashboard views to visualize data in flexible tables charts and graphs
Use Collect to view contact behaviors such as clicks and purchases
Create targeted audience based on predictive behavior models
Track each interaction in a journey and measure progress towards your target in a single interface within Journey Builder

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Use Standard Reports for Data Management and Analytics
Marketing Cloud Engagement provides many standard reports to track the effectiveness of your campaigns You can run reports
manually or schedule them to run automatically You can also choose who receives the reports Standard reports arent supported
with Hyperforce Instead use Intelligence Reports for engagement analytics

SEE ALSO

Use Standard Reports for Data Management and Analytics

Use Standard Reports for Data Management and Analytics
Marketing Cloud Engagement provides many standard reports to track the effectiveness of your campaigns You can run reports manually
or schedule them to run automatically You can also choose who receives the reports Standard reports arent supported with Hyperforce
Instead use Intelligence Reports for engagement analytics
Note As of May email reports that reference individual subscribers no longer include subscribers who were deleted
using the legacy Email Studio delete functionality
When a users account is deactivated the standard and discover reports that they created arent accessible Recreate the reports
To access the Reports feature go to Analytics Builder and select Reports
Select a standard report
Email Studio
Journey Builder
MobileConnect
MobilePush
GroupConnect
Microsites
CloudPages
Contacts

MC Administration

Ensure that your report doesnt exceed MB If it does use the Enhanced FTP option to send to recipients A sending report failure

is often due to the attached report being larger than the maximum size
Get Started with Reports
The Reports Overview screen provides access to all reports available for Email Studio Mobile Studio CloudPages SocialPages
Microsites JourneyBuilder and Contact Counts

SEE ALSO

Contacts Count Report in Analytics Builder
Microsite Tracking
Email Studio Reports in Analytics Builder
Journey Builder Reports
Mobile Studio Reports

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Get Started with Reports
The Reports Overview screen provides access to all reports available for Email Studio Mobile Studio CloudPages SocialPages Microsites
JourneyBuilder and Contact Counts
The Reports Overview screen includes the following
New Reports Lists the newest reports available in the Marketing Cloud
Reports Shortcut You can create and manage shortcuts to frequently used reports Click Add Shortcut or Select Shortcuts to create
a new shortcut or click the x next to the shortcut to delete it
Reports Catalog Lists all available reports To view a brief description for each report click View Catalog To filter by category click
on that category in the list to view a brief description of each report in that category only Or you can click a recently run report to
view a brief description of that report
Saved Reports Menu Click an item to populate the list to right with saved reports within that items description
Saved Reports Grid Lists all reports you have saved including relevant metadata for each You can filter and sort your view Click the
name of the report to view the saved version or click Run to run a new version of the report
Note Discover reports are indicated by a blue cube icon and can only be accessed if you have Discover enabled in your account
The Catalog screen provides a searchable list of available reports and a brief description of each Click Create to run a new report
The Activity Log screen provides detailed lists all reports running today all scheduled reports and the history of reports you have run
This log includes both standard reports and Discover reports Click View Parameters report setting details
Create a Standard Report in Analytics Builder
Learn how to create and run a standard report in Marketing Clouds Report tool
Marketing Cloud Analytics Builder Reports Frequently Asked Questions
Get the answers to frequently asked questions about the standard reports in Marketing Cloud Analytics Builder

SEE ALSO

Contacts Count Report in Analytics Builder
Microsite Tracking
Email Studio Reports in Analytics Builder
Journey Builder Reports
Mobile Studio Reports

Create a Standard Report in Analytics Builder
Learn how to create and run a standard report in Marketing Clouds Report tool
Navigate to Analytics Builder and click Reports
Click View Catalog for a list of available standard report templates
Click Create next to the report you want to run
Set report parameters Options vary by report

Tip When you set a custom date range the system generates a report based on data as it appears at AM on that date

To include data from the end date set the end date parameter to the following day For example if you want to include data
from May through the end of the day on May set May as the end date

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Click Submit
Select an export or save option and complete the required fields
Note Where noted some reports are not available as a web page and require you to select a format for file export If you
want to email reports to more than one recipient include their email addresses separated by commas
Click Save
Contacts Count Report in Analytics Builder
The Contact Count report contains information on the total number of contacts in an account and it runs weekly The report also
shows the Month End Report that runs on the last day of the month
Contact Data Portability Report
View information included in the Contact Data Portability report for Contact Builder in Reports
Microsite Tracking
The Microsite Tracking report displays tracking data from your microsite for a specific time frame you select You can use this report
to help evaluate the effectiveness of your email campaigns in driving traffic to your landing pages Compare the likelihood of readers
clicking one link rather than another This report is available in the Reports tool
Email Studio Reports in Analytics Builder
View a list and description of available Email Studio reports available in the Reporting tool
Journey Builder Reports
View a list and description of Journey Builder reports available in the Reports tool
Mobile Studio Reports
View a list and description of Mobile Studio reports available in the Reports tool

Contacts Count Report in Analytics Builder
The Contact Count report contains information on the total number of contacts in an account and it runs weekly The report also shows
the Month End Report that runs on the last day of the month
Important To view this report enable the Access permission under Contacts Find this permission in the Reports Catalog section
of the Reports permission node
Field

Description

Total distinct contacts

Number of distinct contacts used for billing purposes it comprises
Count of unique Contact Keys regardless of the channel source
or method in which the contact entered Salesforce Marketing
Cloud See Contact Definition and Count Determination in
Contact Builder for more information
Contact key counts in populations to whom no sends have
been attempted yet

Distinct email addresses

Number of distinct email addresses other than those addresses
deleted from the email channel Unique email addresses used by
more than one subscriber are counted only one time in this
subtotal This subtotal doesnt apply to the formula that computes
Total Distinct Contacts

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Field

Description

MobilePush contacts

Number of mobile device addresses This count is only for reference
and doesnt apply to the formula that computes total distinct
contacts

MobileConnect contacts

Number of mobile SMS numbers This count is only for reference

and doesnt apply to the formula that computes total distinct
contacts

GroupConnect contacts

Number of mobile LINE addresses This count is only for reference

and doesnt apply to the formula that computes total distinct
contacts

Number of contacts in populations

Contact key counts in populations to whom no sends have been
attempted yet

Contacts from Triggered Sends

Total number of contacts associated with triggered sends but not
associated with the All Subscribers list or another list in the
triggered send configuration Contacts from triggered sends that

are performed at the child BU level arent included in Total Distinct

Contacts

Leads from Sales and Service Clouds

Number of leads synchronized from Sales and Service clouds using

Synchronized Data Sources in MC Connect

Contacts from Sales and Service Clouds

Number of contacts synchronized from the Sales and Service clouds

using Synchronized Data Sources in MC Connect

Overlapping Leads and Contacts from Sales and Service Clouds

Number of leads converted to contacts in the Sales and Service
clouds based on the two previous subtotals

V Leads from Sales and Service Clouds

Number of leads synchronized from Sales and Service Clouds using
version or earlier of the Salesforce Connector

V Contacts from Sales and Service Clouds

Number of contacts synchronized from Sales and Service Clouds
using version or earlier of the Salesforce Connector

Leads Contacts and Accounts from Microsoft Dynamics CRM

Number of leads contacts and accounts respectively synchronized

from Microsoft Dynamics CRM using the Dynamics CRM connector

SEE ALSO

Contacts Count Report in Analytics Builder
Create a Standard Report in Analytics Builder
Get Started with Reports
Get Started with Reports

Contact Data Portability Report
View information included in the Contact Data Portability report for Contact Builder in Reports
This report contains information about a single contact record relation to data protection and privacy regulations Use this report to
provide information to a data subject who requests a copy of their information

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Subscriber information
Email statistics
Subscriber attributes
MobilePush information and statistics as applicable
MobileConnect information and statistics as applicable
GroupConnect information as applicable
Note Run this report at the top level of your account

SEE ALSO

Create a Standard Report in Analytics Builder

Microsite Tracking
The Microsite Tracking report displays tracking data from your microsite for a specific time frame you select You can use this report to
help evaluate the effectiveness of your email campaigns in driving traffic to your landing pages Compare the likelihood of readers
clicking one link rather than another This report is available in the Reports tool
This fivepart report provides details about views and clicks for a microsite you choose over a period you specify
Sheet Microsite Activity
Sheet Landing Page Activity
Sheet Email Related Activity
Sheet Web Related Activity
Sheet Detailed Link Click Tracking

Microsite Activity
Learn about the information presented in this subsection of the Microsites Report in the Reports tool
Landing Page Activity
Learn about this subsection of the Microsites Tracking report in the Reports tool
Email Related Activity
Learn about the information contained in this subsection of the Microsites report in the Reports tool
Web Related Activity
Learn about this subsection of the Microsites Tracking report in the Reports tool
Detailed Link Click Tracking
Learn about this subsection of the Microsites Tracking report in the Reports tool

Microsite Activity
Learn about the information presented in this subsection of the Microsites Report in the Reports tool
Field Name

Description

Unique Views

Number of unique views received

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Field Name

Description

Total Views

Total number of views received

Unique Clicks

Number of unique clicks received

Total Clicks

Total number of clicks received

Landing Page Activity
Learn about this subsection of the Microsites Tracking report in the Reports tool
Field Name

Description

Page Name

Name of the landing page tracked

Unique Views

Number of unique views received

Total Views

Number of views received

Unique Clicks

Number of unique clicks received

Total Clicks

Number of clicks received

Email Related Activity
Learn about the information contained in this subsection of the Microsites report in the Reports tool
Field Name

Description

Email Name

Name of the email containing a link to the microsite

Job ID

Job ID of the email send tracked in this row

Send Time

Send time of the email

Unique Views

Number of unique views of a landing page that resulted from this
email send Multiple views by the same person would be counted
only once

Total Views

Number of views of a landing page that resulted from this email
send Multiple views by the same person contribute to this total

Unique Clicks

Number of unique clicks of links in a landing page that resulted
from this email send Multiple clicks by the same person would be
counted only once

Total Clicks

Number of clicks for links in a landing page that resulted from this
email send Multiple clicks by the same person contribute to this
total

Web Related Activity
Learn about this subsection of the Microsites Tracking report in the Reports tool

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Field Name

Description

Page Name

Name of the landing page tracked

Unique Views

Number of unique views from web traffic other than links in emails
multiple views by the same person would be counted only once

Total Views

Number of views from web traffic other than links in emails
multiple views by the same person contribute to this total

Unique Clicks

Number of unique clicks on the landing page from web traffic other
than links from emails multiple clicks by the same person would
be counted only once

Total Clicks

Number of clicks on the landing page from web traffic other than
links from emails multiple clicks by the same person contribute to
this total

Detailed Link Click Tracking
Learn about this subsection of the Microsites Tracking report in the Reports tool
Field Name

Description

Page name

Name of the landing page tracked

URL

URL for the link clicked on the landing page

Link Alias

Tracking alias for the link clicked on the landing page

Unique Clicks

Number of unique clicks of the link multiple clicks by the same
person would be counted only once

Total Clicks

Number of clicks for the link multiple clicks by the same person
contribute to the total

Email Studio Reports in Analytics Builder
View a list and description of available Email Studio reports available in the Reporting tool
To create a standard Email Studio report see Create a Standard Report in Analytics Builder
Report Name

Description

AB Test Summary

Contains summary and comparison information about one or more AB test campaigns for the

date range you specify

Account Send Summary

Displays all potential response counts or rates for an account organized by send Enterprise or
reseller reports also display respective member results organized by account

Attribute by Tracking Event

Displays how your subscribers reacted to a certain email send based on a specific tracking event
and a particular attribute

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Report Name

Description

Campaign Email Job Tracking
Summary

Displays the email tracking data for each job sent that is associated with the selected campaign
Use this report to get a complete list of all sends in a campaign and a quick summary of all relevant
email tracking statistics

Campaign Email Tracking
Summary

Use this report to quickly see email level tracking statistics if the emails in your campaign are sent
in more than one job This report displays the send tracking data for a specific campaign Displays
the email tracking data for each email associated with the campaign If an email is sent through
multiple jobs Analytics Builder summarizes the tracking data for each job by email

Carrier Deactivation Summary
Report

Use this report to both verify the accuracy of the optout process and insight into customers to

potentially retarget for SMS optin The report displays a daily and historic overview of the

subscriptions updated within your account The updates are a result of deactivated phone numbers
on the carriers network or numbers ported from one carrier to another

Conversion Tracking Statistics

Displays all conversion activity across all your email sends over a specific time period

Email Message Frequency

This report cannot be viewed as a web page Includes the number of customers received multiple
email messages from period to period for comparison purposes The available periods for
comparison are Yesterday vs Day Before Previous Weeks Before Today Previous Sunday to
Sunday Weeks Last days vs Previous days Previous calendar months

Email Performance by Attribute

Lets you evaluate email send results for different subscriber attribute and preference values

Email Performance by Domain

Enables you to evaluate email send results for each domain sent to for a single send

Email Performance by List

Enables you to assess response bounce and clickthrough rate for each list or group The rate can
be sent to as part of a send event that excludes email sent to a single recipient

Email Performance for All Domains Enables you to evaluate email send results for each domain sent to for a single send
Email Performance Over Time

Shows data for all sends during a specific period

Email Send

Shows how many emails have been sent from each of your accounts This report can be run for
any time period present or past

Email Sends by User

Displays a list of account users who have sent emails during the specified date range and the total
number of emails that each user has sent

Email Send Performance by
Audience Builder Segment

Shows send performance data by audience segment

Forwarding Activity Details

Displays details for emails that are forwarded from subscribers to other individuals

Impression Tracking by Job

Displays the number of times the content area was sent as part of a job The count could be the
number of impressions and the link performance for links found within the impression region

Impression Tracking for Triggered Displays the performance of an impression region for triggered sends by a time period you choose
Send by Period
List Demographics

Enables you to analyze your lists to see a breakdown of subscribers by status domain and
subscription tool

List Performance Over Time

Enables you to examine each of your lists to evaluate their effectiveness over time across multiple
sends

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Report Name

Description

List Size Over Time

Displays the number of subscribers on a list over a specified time period Includes a table showing
the number of subscribers by status for each month in the specified time period This data is also
provided in a line graph

MultiCampaign Tracking
Summary

Use this report to compare email performance across multiple campaigns This report shows that
email tracking summarized by campaign for all campaigns with a deployment date The report
shows tracking by the selected date range and the total of all selected campaigns for each tracking
category

Recent Email Sends Summary

Enables you to analyze a summary of your recent account activity

Region Performance for Triggered Displays how a single section of content performs over a period across multiple triggered send
Sends Over Time
jobs
Region Performance Over Time

Displays how a single section of content performs over a period across multiple jobs

Response Trend Analysis for Email Displays how an email send has performed over a specified date range
Send
Send Classification by Email
Tracking Report

Enables you to compare the send performance data of transactional and commercial sends

Sendable Data Extension
Demographics

Includes charts which show subscriber status breakdown and a toplevel view of which domains
are best represented in the selected sendable data extension

Sendable Data Extension
Performance Over Time

Provides an analysis of a sendable data extension over time You can use this report to evaluate
when a previously effective data extension is no longer effective

Single Email Performance by
Device

Summarizes email open and click activity on mobile vs desktop devices for an email This report
shows the percentage of opens unique opens and clicks occurring on mobile devices

Spam Complaints Over Time

Provides historical data about received spam complaints

Subscriber Engagement

Displays which subscribers are most or least engaged with emails

Subscriber Most Recent Activity

Displays a list of all subscribers and details their most recent open or click activity

Subscribers Not Sent To

Displays a list of subscribers who have not received an email during a specified date range

Triggered Sends Tracking

Displays detailed tracking data for a single triggered send over a custom time frame
Note The overlay option is not available under the Click Activity tab

Unengaged Subscribers for a List Displays which subscribers on a specified list are unresponsive after multiple emails sends

AB Test Summary

The AB Test Summary contains summary and comparison information about one or more AB test campaigns for the date range

you specify
Account Send Summary
Displays all potential response counts or rates for an account organized by send Enterprise or Reseller reports also display respective
member results organized by account

Einstein and Analytics in Marketing Cloud Engagement

Use Standard Reports for Data Management and Analytics

Attribute by Tracking Event Report for Email Studio in Analytics Builder
Use the Attribute by Tracking Event Report for Email Studio in Analytics Builder to check how your subscribers reacted to a certain
email send The report lists the subscribers who interacted with an email send during the timeframe you select Choose a subscriber
attribute to include in the report The report works only with values of the chosen attribute at the time of reporting and not the value
at the time of send For example use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men
versus women
Campaign Email Tracking
The Campaign Email Tracking report shows send tracking data for a specific campaign

Carrier Deactivation SMS Summary

Some US wireless carriers produce daily files for phone numbers that have deactivated from their network or been ported from one

carrier to another Marketing Cloud changes the status for all numbers included in that file from OptedIn to OptedOut
Conversion Tracking Statistics
Run this report to compare the effectiveness of links within campaigns or the effectiveness of campaigns in number and value of
conversions This report contains a list of conversions for links included in emails across multiple sends during a time frame
Email Performance by Attribute Report in Analytics Builder
Run this report to view data for a specific subscriber included in a specific send This report runs against Legacy ListBased Attributes
only and doesnt account for the Sendable DEs field To display the relevant data give the Sendable DEs field the same name and
ensure that the data is within the Legacy ListBased Attributes
Email Performance by Domain
This report provides data for the top email domains for an email send Use this report to analyze how domains responded to a
particular email send
Email Performance by List
This report contains graphics to illustrate Emails Sent by List Open Rate by List Bounce Rate by List and Click Through Rate by List
This report shows only unique opens and clicks Use this report to analyze which lists responded most favorably to a particular email
send
Email Performance for All Domains
This report shows performance data for each email domain included in sends during a specific period You can use this analysis
identify domains that are bouncing your email so you can begin to resolve the delivery issue
Email Performance Over Time
This report shows data for all sends during a specific period You can use this report to evaluate when a previously effective email is
no longer effective
Email Send Performance by Audience Builder Segment Report
Use the Email Send Performance in Marketing Cloud Audience Builder Segment report to see send performance data by audience
segment To compare the send performance of segments in a segmented audience run this report
Email Send
Use the Email Send report to view account activity This report is often used by Agency users for billing their child accounts Enterprise
users can also use this report to view the activity of their Lock and Publish accounts
Email Sends by User
Learn about the information provided in the Email Sends by User report
Forwarding Activity Details
Use this report to analyze forwarding activity for your email sends You can use this report to enable providing incentives to subscribers
whose forwarded emails result in new subscribers

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