B2b Commerce Seo Cheatsheet

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BB COMMERCE FOR VISUALFORCE

SUPPORTED SEO CAPABILITIES

Summary

BB Commerce for

Visualforce provides several
features for optimizing how
search engine bots crawl
and index your storefronts
pages products and
categories Understanding
which features are available
to you can help you plan for
potential gaps in your
solutions search engine

optimization SEO strategy

Which SEO Features Does My BB Commerce for

Visualforce Version Support

The breadth of SEO coverage on your storefront depends on which version of the BB Commerce for

Visualforce managed package youre using Some features also depend on which version of the Bootstrap
framework you enabled for page templates
Note Each capability listed applies to both the Bootstrap and classic page templates unless
otherwise noted

For more information about changes in SEO coverage across versions see the appropriate release notes

BB Commerce for Visualforce Summer Version Release Notes

BB Commerce for Visualforce Spring Version Release Notes

BB Commerce for Visualforce Patch Notes

Canonical URLs

Canonical URL

Format
See Canonical URLs for
Storefront Pages

Storefront users can arrive at a particular page by following links that use several parameters such as
locale query data and session data Multiple combinations of parameters can resolve to the same page
For human users this practice doesnt affect their storefront experience However search engine bots

evaluate each combination of parameters as a different URL and index each URL separately As a result

search engines can create duplicate index entries of a particular page which dilutes your storefronts SEO

ranking To combat index duplication BB Commerce for Visualforce can insert a canonical URL in the

head of certain pages A canonical URL tells search engine bots the authoritative path of a page

which prevents bots from redundant indexing and boosts your SEO ranking

Capability

Summer version Spring version
or Later

Automatically generate Supported for
canonical link elements Home page
for storefront pages
Product List page
version
Bootstrap only
Product List page
version

Supported for
Home page
Product List page
version
Bootstrap only
Product List page
version

Summer version

With the release build
supported for the
Product Detail page
only and only when you
Enable friendly URLs
Assign the product
to a category

Product Detail page Product Detail page With patch
supported for
Canonical links arent
Home page
inserted by default
Change the Enable

Last updated December

BB Commerce for Visualforce Supported SEO Capabilities

Capability

Which SEO Features Does My BB Commerce for Visualforce

Version Support

Summer version Spring version
or Later

Summer version

Canonical and Alternate
Language Links
configuration setting
under the User Interface

module to TRUE

Product List page
version
Bootstrap only
Product List page
version
Product Detail page
but only when you
assign the product
to a category
friendly URLs
optional

Specify which category Supported
to use for a products

canonical URL

Supported

Friendly URLs

Boost your storefronts SEO ranking by serving URLs that are humanreadable include keywords and

reflect taxonomies This information provides search engines with valuable insight into the content and

structure of your storefront You can specify friendly URL paths for products and categories BB Commerce

for Visualforce uses these paths in URLs for the Product List page and the Product Detail page
Capability

Summer version Spring version
or Later

Summer version

Set up friendly URLs

Supported Bootstrap Supported Bootstrap Supported Bootstrap
only
only
only

Set up localized friendly Supported Bootstrap Supported Bootstrap Supported Bootstrap
URLs
only
only
only

Link Equity
See Also
For more information about
link equity check out the
Mozilla help

Apply standard conventions and values across link types When a page has links to similar relevant content
and also has multiple inbound links from other relevant pages the page has authority Link equity refers
to the idea that pages with authority linking to other pages helps boost the relevancy of all linked pages
By applying consistent conventions to links within a storefront all searchable pages on the storefront can
boost their authority and ranking
Capability

Summer version Spring version
or Later

Summer version

URLs in the sitemap
match canonical URLs

Supported

BB Commerce for Visualforce Supported SEO Capabilities

Which SEO Features Does My BB Commerce for Visualforce

Version Support

Capability

Summer version Spring version
or Later

Summer version

All links use href
values instead of
JavaScript onClick
events

Supported for all links
on

Supported with patch
for all links on

Home page

Product List page
version
Bootstrap only

Product List page
version

Product Detail page Product Detail page Product Detail page
Internal links use
canonical URLs

Not supported

Language and Locale Support
Alternate Language
Link Format
See Alternate Language
Links for Storefront Pages

Include regionspecific details in the links you provide to search engine bots
Capability

Summer version Spring version
or Later

Summer version

Generate canonical URLs Supported
Not supported
for enabled locale
Change the Enable
variations
Canonical and Alternate
Language Links
configuration setting
under the User Interface

module to TRUE

Not supported

Include all relevant
locale variations in the
sitemap

Not supported

When you enable
canonical links the
sitemap includes only
the bots locale and not
all supported locales

Crawlability
BotEnabled Pages
Setup

Surface as much content from the page to search engine bots as possible Include searchrelevant content
from dynamic or obscured sources such as components or paginated results

See Serve BotEnabled
Versions of Storefront Pages

BB Commerce for Visualforce Supported SEO Capabilities

Capability

Which SEO Features Does My BB Commerce for Visualforce

Version Support

Summer version Spring version
or Later

Serve static
Supported for
synchronously loaded Home page
versions of your
Product List page
storefront pages directly
version
to search engine bots
Bootstrap only

Supported for
Product List page
version
Bootstrap only

Summer version

Supported for the
Product Detail page only

Product Detail page

Product Detail page
Include content from the Supported
header in botenabled
pages

Supported

Not supported

Include content from the Supported but requires Supported but requires Not supported
footer in botenabled
creating an appropriate creating an appropriate
pages

CC Rich Contents record CC Rich Contents record

for each storefront
for each storefront
Include content from the Supported
category tree in
botenabled pages

Supported

Not supported

Include content from
menus in botenabled
pages

Supported

Not supported

Include content from
breadcrumbs in
botenabled pages

Supported

Not supported

Include content from
promotions in
botenabled pages

Supported

Not supported

Group paginated results
on the Product List page
with searchfriendly
metadata

Supported for the
Product List page
version only
Bootstrap only

Not supported

Structured semantic

HTML markup

Fully supported on
Bootstrap

Partially supported on
classic

Results on the Product
List page version are
paginated but not
searchfriendly

BB Commerce for Visualforce Supported SEO Capabilities

Capability

Which SEO Features Does My BB Commerce for Visualforce

Version Support

Summer version Spring version
or Later

Populate meta tags Supported for
in botenabled pages
Home page

For information about which
meta tags are
populated see BotEnabled
Page Content

Product List page
version
Bootstrap only

Supported for
Product List page
version
Bootstrap only

Summer version

Supported for the
Product Detail page only

Product Detail page

Product Detail page
Include h tag in
botenabled pages

Supported for
Home page

Supported for the
Supported for the
Product Detail page only Product Detail page only

Product List page
version
Bootstrap only
Product Detail page
Customize the content
of botenabled pages

Supported

Supported for any logic Supported for any logic
or service overrides
or service overrides

Sitemap
Sitemap Setup
See Generate Dynamic
Sitemaps for Storefront
Categories

A sitemap provides a list of your sites URLs and metadata about each URL that you want search engine

bots to crawl Search engines use a sitemap to learn more about the structure of your site If a site has
thousands of pages a sitemap is especially useful to make sure that search engine bots crawl all of your
content When a site has multiple sitemaps a sitemap index links all sitemaps from one location
Capability

Summer version Spring version
or Later

Summer version

Generate a sitemap for
each category

Supported

Dynamically generate a Supported
sitemap

Supported

Note A sitemap can contain at most links If you have more than products assigned

to a category and you want a sitemap that links to all of them generate a custom sitemap Create
a custom Visualforce page that replaces the default ccrzCCCatSiteMap page or generate
a sitemap from another source and use it in your domain When you create a custom sitemap also
create a custom robotstxt file to point search engine bots to your custom sitemap